Thursday, November 28, 2019
101 Solution Examples and Structure Professor Ramos Blog
101 Solution Examples and Structure Creating Structure Quick Write What is Academic Writing? The article ââ¬Å"What is Academic Writing?â⬠is a brief introduction to the writing you will be expected to do in college. The article begins by addressing common myths about what academic writing is.à Which ones have you heard before?à Think of one or two more myths, or ideas of writing, that you have heard before. Myth #1: The ââ¬Å"Paint by Numbersâ⬠myth Myth #2: Writers only start writing when they have everything figured out Myth #3: Perfect first drafts Myth #4: Some got it; I donââ¬â¢t- the genius fallacy Myth #5: Good grammar is good writing Myth #6: The Five Paragraph Essay Myth #7: Never use ââ¬Å"Iâ⬠Irvin quotes a study by Lee Ann Carroll about the writing students do in college: What are usually called ââ¬Ëwriting assignmentsââ¬â¢ in college might more accurately be called ââ¬Ëliteracy tasksââ¬â¢ (7). What do you think she means here? In a short paragraph, write what you think the author is saying. Knowledge of Research Skills The Ability to Read Complex Texts The Understanding of Key Disciplinary Concepts Strategies for Synthesizing, Analyzing, and Responding Critically to New Information Academic Writing Is an Argument To start, letââ¬â¢s focus on argument. What does it mean to present an ââ¬Å"argumentâ⬠in college writing? Rather than a shouting match between two disagreeing sides, argument instead means a carefully arranged and supported presentation of a viewpoint. Its purpose is not so much to win the argument as to earn your audienceââ¬â¢s consideration (and even approval) of your perspective. Characteristics of Academic Writing Clear evidence in writing that the writer(s) have been persistent, open-minded, and disciplined in study. (5) The dominance of reason over emotions or sensual perception. (5) An imagined reader who is coolly rational, reading for information, and intending to formulate a reasoned response. (7) Your professor wants to see these three things in your writing Solution Argument Examples One example of a solution argument essay that we have previously discussed in this class is ââ¬Å"The Danger of a Single Storyâ⬠by Chimamanda Adichie. To quote aà CNN article on the Danger of a Single Story: Nigerian author Chimamanda Adichie believes in the power of stories, and warns that hearing only one about a people or nation leads to ignorance. She says the truth is revealed by many tales. She illustrates this with a story about coming to the United States, as a middle-class daughter of a professor and an administrator, and meeting her college roommate. Adichie says that her roommateââ¬â¢s ââ¬Å"default position toward me, as an African, was a kind of patronizing, well-meaning, pity. My roommate had a single story of Africa. A single story of catastrophe.â⬠Adichie also tells how growing up in Nigeria reading only American and English childrenââ¬â¢s books made her deaf to her authentic voice. As a child, she wrote about such things as blue-eyed white children eating apples, thinking brown skin and mangos had no place in literature. That changed as she discovered African writers, particularly the Nigerian Chinua Achebe. This is a great quote that highlights some of the moves we need to do in our article. It summarizes her topic, problem she is addressing, and solution; including examples she uses. Topic:à Many people do not realize that they are getting only one story. A single story is incomplete and she says dangerous. Problem:à Having a single story about an issue or group of people leads to stereotypes and incomplete information. Solution:à To look for multiple stories of whatever issue or topic you are hearing. She recommends we get our news and stories from multiple perspectives. Reasons and evidence:à She gives examples from her personal life to highlight that she has a personal connection. Background:à She gives background information, citing quotes and examples that place her issue in a historical context. She also uses current examples to place the issue in a contemporary context. Audience Who do you think her audience is? What do they value? Does she address those values? Sample Essays Clicking Originality Away: Social Mediaââ¬â¢s Effect On Young Femaleââ¬â¢s Self Esteem Papers Please! The Illegal Immigration Problem Creating Structure Structure is very important to making an argument. It needs to be deliberate and well organized. You cannot come across as being all over the place. An argument needs order in order for the audience to follow along. Here is one possible outline to use to build your paper: Position (thesis) Background Reason with evidence Reason with evidence Reason with evidence Reason with evidence Counterargument with refutation Conclusion with so what question addressing audience
Monday, November 25, 2019
What made him write An Inspector Calls and why set it before World War One Essay Example
What made him write An Inspector Calls and why set it before World War One Essay Example What made him write An Inspector Calls and why set it before World War One Essay What made him write An Inspector Calls and why set it before World War One Essay Essay Topic: Literature If men will not learn that lesson, they will be taught it in fire and blood and anguish. This is an extremely powerful quotation that the Inspector leaves us with. Without a doubt these words are very true. In 1914 World War One began and all this fire, blood and anguish became reality. Britain had entered a four-year war that would have an unimaginable effect on her people. Thousands of towns, cities, homes and businesses were destroyed. Millions of people, men the majority, died horrific deaths. Limbs blown off in explosions, bodies burnt alive in scorching heat, shells blasting, bombs lighting up the dark night, poison gas smothering trenches trapping screaming victims below its green deadly surface. One can only imagine the pain, agony and shear devastation and lost of human life. The war ended in 1918 and much of Europe including England was left destroyed. For people like Mr. Birling it was time to rethink. Is it every man for himself? Is community nonsense? This could be one function of the Inspector; to get the Birlings, especially Mr. Birling, to care for others and accept responsibility before it is too late. Only twenty-one years later in 1939 another war broke out in Europe. World War Two lasted for six years, an extra two years of fighting the enemy. In 1945 the war ended. In that same year An Inspector Calls, the play that I will be analysing was written. John Boynton Priestley the author set his play in 1912, before these terrifying events. This is very significant in order for his play to work effectively, as the themes included in the play are one way or another, directly related to this time and the years and events that will follow. An Inspector Calls covers very clearly a variety of different themes and ideas that Priestley is concerned about in society. He uses the Inspector as the main character, or one could say a tool, to express these themes and ideas to the audience. The sort of ideas Priestley is concerned about in society and is trying to show are the aspects of: responsibility, community, lies and truth, honesty and self-deception, equality, social snobbery and double standards. I will be covering these aspects and indeed many more as I progress through this assignment. What inspired Priestley? What made him write An Inspector Calls and why set it before World War One? The answer lies in his life before the year of 1945. To answer these questions we must first establish and be aware of the following background information. The Edwardian times seemed to be a very exciting and secure time for Britain and many of her people. She was quickly advancing in industry and technology. Her armed forces were also growing and obviously she was extremely wealthy. For the people living in the upper class society times were good however millions were not having such a good time. For the millions struggling there seemed to be no hope, there was no legislation to save workers from exploitation which of course was occurring in factories all over the country and no Welfare State to support these living such a poor life if times were very bad. The Inspector (Priestley in one sense) could see that this is not the right sort of society and that it had to change otherwise severe consequences would follow. The play is based around this Edwardian society and the Inspector tries his best to cover these important issues and express them to the Birlings in order to make them see what it is like for the other people, not just their breed. Priestley was born into a middle class family and did not suffer like the lower classes, however, this doesnt necessarily mean he did not know what was going on or how these people felt. Priestley as a young man spent four years on the battlefield fighting against the Nazi enemy in World War One. During this war Priestley on numerous occasions, narrowly escaped death, this period in his life allowed him to look at life differently and without a doubt he was directly influenced by these experiences. These four years were the platform which he could build upon. Now with his ideas Priestley needed a suitable date to set his play, the most appropriate date was the year 1912. By specifically choosing to write An Inspector Calls after World War Two and by including the material he has done and indeed the Inspector, Priestley could very effectively attract and hold his audience, as many of them felt the way he did and had lived through the wars and shared his experiences. As a result of the wars everyone was brought together. Everyone united as one country and worked together to defeat the Nazis. The children were brought together by evacuations, the women working in factories to produce uniforms and war goods for their men were brought together and of course the men on the battlefields fighting together managed to build a strong relationship among themselves. As a direct result everyone learnt to look after one another and to care for each other, reflecting the fact that; We are all members of one body. as the Inspector would say. The audience now more aware could look at certain characters i. e. Birling and see how wrong he actually is. How does the Inspector represent and present Priestleys central themes or ideas could one say? First I shall establish what Priestleys central themes actually are. His central ideas are the aspects of: responsibilities the responsibilities people can and cannot accept, personally and socially; community the environment people are living in and how it affects them; lies and truth can certain people tell lies and get away with them easily and how some people can tell constant lies whilst some cannot even tell one; honesty and self-deception can people be honest or indeed cannot, if so how can they without being affected in any way, how can they deceive themselves; equality and social snobbery why do some people believe they are superior to others and party; double standards how and why do the men act differently and have different rights than the women and why are they considered less affected by bad news. Mr. Birling believes that a man should make his own way in life, stands on his own two feet and should only look after himself and his family. He says; a man has to make his own way has to look after himself and his family too, of course community and all that nonsense a man has to mind his own business and look after himself and his own-. This quotation clearly expresses Birlings feelings about community, he believes its nonsense, and he doesnt seem to care for others, only blood relatives and his wife. The audience now looking back to this attitude may well have thought like that before the war but probably have a totally different view after. The Inspector arrives and talks about community, he somehow manages to predict (hence his name Goole supernatural quality) the future and so his view on community is just like the audiences only that he is in the year 1912 whilst the audience are in the year 1945. This is an example of forward thinking and because many members of the audience felt like Priestley he could try to persuade them to take his point of view. This is a very good example of a deliberate attempt made by Priestley to get the audience thinking about this attitude of Birlings and the past, maybe even Priestley himself thought like this before the experiences of the wars. Priestly enables the audience to use their hindsight to reject Birlings opinions because Priestley has made Birling say the Titanic would not sink; the titanic and unsinkable, absolutely unsinkable, and there would not be a war Nobody wants war theres too much at stake these days nothing to gain by war, and we as the audience know he is wrong on this, we therefore also reject his other views and thus accept the Inspectors point of view as a result. Mrs. Birling is another example of someone who will not admit personal responsibilities. She clearly does not want to accept any responsibility for the death of Eva Smith. A quote that shows this; father of the child, its his responsibility. We can clearly see that Mrs. Birling is trying to blame the death onto someone else and we begin to gather an image of this woman in our imagination. Another quote that backs up this view is; I accept no blame for it at all. Again Mrs. Birling is refusing responsibility. The audience know that everyone is responsible for one another because they have been shown this through the Inspectors comments. The Inspector talks about social responsibilities. Although Eric and Sheila do show signs of this the Inspector is the one who stands out the most. He says just before he leaves; One Eva Smith is gone but there are millions more Eva Smiths and John Smiths all intertwined with our lives We are all members of one body what we do affects others. This quotation is very important. The Inspector says these words because he is very aware of the fact that war will occur in the future which will cause the people no matter what position in society or class to come together, everyone will be responsible for one other, there will be no superior individuals. The audience will most certainly agree with the comment as they too just like Priestly have lived through the wars and are very much aware of the changes that are going to happen. The upper class community at the time was very formal. There were successful businessmen and their very snobby wives who were totally dependent on their husbands business. There were frequent dinner parties where these upper class people met, and obviously their conversations were dominated by business. The Inspector enters on the stage during one of these parties. The upper class people were very shocked to find out if someone in their community misbehaved; it was more likely to be a lower class person who did so. Mrs. Birling shows this when she discovers that someone she thought was a respectful citizen actually frequently abuses young women, she says; (staggered) well, really! Alderman Meggarty I must say, we are learning something tonight. This quotation with the direction staggered shows that Mrs. Birling is clearly shocked and amazed that this man is carrying out these activities on young women and also she is ignorant of the activities that are happening in the upper class society. Imagine the Inspector being a sharp object i. e. a pin and the Birlings are being protected by an invisible shield i. e. a bubble that only contains ignorance and what ever they want it to contain, the Inspector pops this bubble and the truth about the world rushes in. The Birlings are pretty much so protected from the terrible world and the Inspector is pouring these terrible facts onto them, exposing them. This could be another function; to present the facts to the Birlings, to make them see the truth about the real world and so learn from what they are doing. The Inspector manages to expose some of the characters double standards, Mrs. Birling being a good example. She says to her daughter Sheila; Girls of that class in response to an opinion of Sheilas, one which shows signs of sympathy towards Eva. Mrs. Birling also says; .. As if a girl of that sort would ever refuse money! in response to one of the questions the Inspector asks, showing that Mrs. Birling is an upper class snob who could not possibly have feelings or consideration for other classes of people. She believes she is so much better and more superior to others, she is totally stuck up, mocking others from her over hanging, protective bubble. When the war ended especially the First World War everyone including people like Mrs. Birling, were refreshed i. e. reminded that humans are one species and there is no reason why some of them should feel or believe that they are more superior to others. The war if you like was a warning or indication of some sort from somebody and was a deliberate event to make society realise what it has become. Another function of the Inspector is to try to warn the Birlings that if society will not change then war will follow. Priestley himself is using the Inspector as a tool to do this. Each character in the play has an individual personality and of course their personal view on different matters will be very different from others, in one sense each of the Birlings can represent each member of an upper class society. Some characters tell lies whilst others admit the truth straight away. In my view Eric and Sheila are very alike and are the sort of people who would admit to the truth straight away with no hesitation although Sheila is more honest. Gerald and Mr. and Mrs. Birling seem to me to be a little more difficult to get the truth out of. The Inspector very cunningly manages to get a confession or something with significance out of all the characters one way or another, for example he leaves Sheila and Gerald to talk alone whilst he is listening to the conversation and waiting for that key confession. Sheila and Mr. Birling say their part in the role of Eva Smiths death with little persuasion, although Mr. Birling needs to be convinced occasionally. Quotes that show the characters lying, telling the truth, being honest or being deceiving are (Gerald lying); And I have already told you I was awfully busy at the works all that time. We later discover that Gerald was actually having an affair not working at his works. Gerald clearly is feeling nothing when he says this even though he is lying to his fiance and deceiving himself. Sheila shows honesty and responsibility when she confesses that she got Eva Smith sacked from Milwards. She does not hesitate and takes responsibility for her role in the death of Eva Smith. The quotes that show her honesty is when she says; (miserably) so I am really responsible? this quotation is showing that Sheila is felling guilt for her participation in the death of Eva Smith. Also; Im trying to tell the truth. This quotation is showing that Sheila is someone who is honest, kind and caring unlike her mother. The Inspector has in one way done a good thing by introducing this news, he has made the Birlings, Sheila in particular, realise that things terrible do happen, for example the suicide of Eva Smith, and if you have been responsible somehow then you should accept the consequences that await. Sheila explains what happened freely, and throughout she shows signs of guilt. Sheila is an honest person unlike her fiance Gerald who needs persuasion to admit his role in the death. Mr. Birling being a businessman like Gerald has similar opinions (these two characters represent all upper class businessmen) and so when the Inspector and Eric try to make Mr. Birling feel responsible he obviously tries to blame it onto the girl and Gerald backs him up. The quote that shows this is when he says; Rubbish! If you dont come down on some of this people they will soon be asking for the earth. Gerald replies I should think so! These quotations show that Mr Birlings honest opinion is to be tough and harsh to the employees if they ask for more so that you do not show weakness. It also shows that he feels strongly about this as he has used said this view in a loud manor (exclamation mark shows this). Is this view wrong? Should he be saying this? Priestley is trying to get the audience thinking about these aspects he is concerned about and he uses the Inspector or numerous occasions very effectively to get these views out of the characters. Mrs. Birling as I mentioned before doesnt want to accept responsibility for Eva Smiths death. When the Inspector asks her questions, she could be considered a liar as she says; Ive done nothing wrong and you know it. Mrs. Birling has done something wrong however she cannot admit it this quotation is showing that she is in fact lying. The Inspector is using what the characters have done in the past to question against them and to see how much they can tolerate, he in one way winds them up by going against what they think is right. There are frequent examples throughout this play that show that the men are more able to accept bad news. Mr. Birling and his wife try to protect their young daughter from the suicide on numerous occasions one such occasion is when Mr. Birling says to the Inspector; (angrily) there is not the slightest reason why my daughter should be brought into this unpleasant business. Mr. Birling does not want his daughter to be exposed to the horrible truth of life, at least not at the moment. Again there are examples throughout the play that show that the men are more likely to have a sexual relationship before marriage and it is considered natural, unlike for the upper class women who are not allowed or presumed not too. Priestley doesnt believe that women should be protected we can tell this because he uses the Inspector who says in affect that there is no reason why Sheila should not hear the truth. He says to Sheila when Mr. Birling tells her to run along; No, wait a minute Miss Birling, in other words he wants Sheila to be involved in the conversation.
Thursday, November 21, 2019
Cyberspace Communication Essay Example | Topics and Well Written Essays - 500 words
Cyberspace Communication - Essay Example These metaphors acquire meaning because we are able to connect and associate even disparate things. For example we can say: 'he was turned off by the behaviour of his boss.' The title of George Orwell's famous book Down and Out in Paris is another good example of an orientational metaphor. We do not have words to describe everything. The first ray of the sun does not have a word and the first kiss of the lover is still just a kiss. These lapses of language create dents in the perception of reality. Personifying metaphors are used to lend spectacle as well as intensity to an act of communication. Abstract entities can be conceived metaphorically in terms of human life and expressed as capable of living and growing. 'Life' of a government, lifeblood, 'economic' growth are good examples. When one says that qualities reside in someone or something lives in memory, the human tendency to equate the inequitable is brought to the fore. When someone gives me the ghost of a smile, I am compelled to marvel at how the brain googles and establishes links. The word 'etheral' could be a good substitute since it combines 'ether' and 'all'. It is relevant because it makes one remember the aspect of the Universe - that vast domain which we all inhabit and our email address is a strong reminder of where we actually belong. After all, where is this gmail.com John Seely Brown
Wednesday, November 20, 2019
The use of Cloud Computing Research Paper Example | Topics and Well Written Essays - 1750 words
The use of Cloud Computing - Research Paper Example In the traditional computing practices, a system administrator or IT manager would be charged with the duty of ensuring that every employee has an appropriate hardware or software that they require to carry out their day-to-day activities. The role goes past purchase of computers for everybody. The system administrator has to acquire the necessary software and software licenses for the employees to have all that they need. Arrival of a new employee would prompt for a need for purchase of new software and to establish whether the present software license is permissive of an additional user. Cloud computing introduces a practice aimed at having just a single application loaded and eliminating the need to install suite software for all organization-owned computers. Such an application permits employees to be logged into a set of Web based services that host the programs or data needed by the employees for the routinely operations (Furht & Escalante, 2010). By definition, cloud computing refers to an attempt to store and access programs or data over the web other than your computer hard drive or have the hard drive-stored data synchronized certain information that is resident in the web. Different businesses resort to different cloud services. Businesses are at liberty to choose Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS) or Infrastructure-as-a-Service (IaaS). In SaaS, A business will make subscriptions for all applications accessed over the internet. In PaaS, business are involved in the creation of a custom application intended for use by everyone in the company (Stanoevska et al. 2010) and in IaaS, the business provides a back bone to be let out to other companies. Cloud computing provides a series of advantages to an end user and businesses of varied sizes. Described under this section are some advantages that cloud computing offers from the perspective
Monday, November 18, 2019
Conquering the Incas Essay Example | Topics and Well Written Essays - 2500 words
Conquering the Incas - Essay Example The History of the Aztecs The civilization that has come to be known as the ââ¬Å"Aztecsâ⬠was by no means made up of one, solitary culture. It was first made up of migratory barbarians, called ââ¬Å"the last of the Nahautal-speaking culturesâ⬠, that wandered the area from the great migration out of the northern city of Tula, late in the twelfth century2. It is believed that the Aztec originally migrated from the island of Aztlan, which would come to be substantiated by their name, Aztec, meaning ââ¬Å"people of Aztlanâ⬠3. Furthermore, they did not call themselves ââ¬Å"Aztecsâ⬠, but ââ¬Å"Mexicaâ⬠, or ââ¬Å"Colhua-Mexicaâ⬠, in keeping with their lineage4. The Mexica people, or the Aztecs as they are now known, held no friends among their neighbors. Shunned largely because they were not a polite, civilized tribe, but made up of vicious barbarians willing to do whatever it took to survive, they migrated towards the Valley of Mexico and lived on the fringes of society, as they were the last of the peoples to settle in the area and by no means welcomed to it5. It was on the islands of Lake Texcoco in 1345, surrounded by marsh conditions, that they found refuge6. Unfortunately, they had not picked a desirable spot in which to settle. The land itself was fine, and suitable for their pursuits; this was hardly the problem. The issue lay in the fact that they were distinctly in the middle of two kingdoms, Azcapotzalco and Texcoco7. Though the first three kings of the Aztecs ruled as vassals for the despot king of Azcapotzalco, it was in the year 1426, when Itzcoatl, a direct descendent of the first Aztec king, ascended to the throne, the tensions between the Aztec and the Tepanec lords of Azcapotzalco reached the breaking point8. War broke out, though the Aztecs did their best to evade this, both by sending a special messenger and offering diplomatic relations9. The new king, however, possessed the gifts of leadership and speech; he gave one such speech that ignited the passions of his people and led them to war10. When all was said and done, a new alliance had been formed, the Triple Alliance between Texcoco, Tenochtitlan, and Tlacopan, which would become the heart of the Aztec Empire11. These acts set the stage for a new way of life for the Aztecs, a life as a warrior people. Though in truth the life that they were now leading had come full circle from the days of their savage barbarism when they first migrated into their lands, it is not hard to imagine the years of subjugated rule taking their toll on such a proud people. It is from Itzcoatl that Montezuma I (Montezuma the Elder), and his son, Montezuma II (Montezuma the Younger) would descend12. The younger Montezuma would meet headfirst the Spaniard contingents, headed by Hernan Cortes, and face the downfall of his empire. Hernan Cortes The man that would cause the downfall of the Aztec empire was born in 1485 in Medellin, a town that was considered â⬠Å"an unimportant town in Estremaduraâ⬠13. His parents were poor, though able to send him to university at the age of fourteen, where he was prepared for a career in law, due to the fact
Friday, November 15, 2019
Impact of Globalization on McDonalds
Impact of Globalization on McDonalds Globalization is a difficult term to be defined. This is because it means different things to different people. However in general, globalization refers to the trend toward countries joining together. According to Frost (2010), globalization refers to the worldwide phenomenon of technological, economic, political and cultural exchanges, which are brought by modern communication, political choice, transportation and legal infrastructure. These are used to open cross-border links among countries all around the world in international trade as well as finance. Globalization is also a term used to describe how people interact with one another economically, politically, and culturally (Frost, 2010). What is McDonalds? McDonalds is the world largest chain of fast food restaurant that were founded in May 15th, 1940 by Richard and Maurice McDonald in San Bernardino, California. However, McDonalds Corporation was founded in April 15th, 1955 by Ray Kroc in Des Plaines, Illinois. There are more than 31 000 McDonalds restaurant all around the world. Among them, 26 216 restaurants are franchises, 19 020 are operated by conventional franchisees, 3 160 by development licensees, and 4 036 are operated by the company itself (McDonalds, 2009). McDonalds headquarter is located in Oak Brook, Illinois, United States. McDonalds is a fast food restaurant that offers a wide range of products to its customers. Among them are hamburgers, French fries, chicken, milkshakes, coffee, soft drinks and many more. However, in some countries, McDonalds has come up with several products in order to tackle its customers in the country. For example, McDonalds is offering Maharaja Mac in India, Terayaki burger in Japan, and Croque McDo in France. As a successful company, besides its US$ 22.6 billion revenue and US$29.2 billion assets, manpower asset also play an important part in obtaining McDonalds success. Other than Jim Skinner as the chairman and CEO of McDonalds Corporation, there are 1.7 million of employees that have been hired by McDonalds to operate its business all around the world. Due to globalization, McDonalds can start its business is other countries without any hassle. Since its corporation in 1955, McDonalds has successfully operate more that 31 000 restaurants in 117 countries worldwide (McDonalds, 2009). Besides the United States, other countries that McDonalds is operating in are India, Malaysia, Indonesia, China, France, United Kingdom, and many more. Due to this, McDonalds had become well-known in most of the countries in the world as one of the biggest fast food chain in the world. McDonalds SWOT Analysis SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT Analysis refers to a tool used by a company for auditing it organization and environment (MarketingTeacher.com, 2010). It is the first stage in planning and it also helps the marketers to focus on the key issues (MarketingTeacher.com, 2010). It is used to analyze a companys strengths, weaknesses, threats, and opportunities in the market that they operate in. By analyzing McDonalds SWOT, McDonalds strengths can be identified and changes can be made to overcome it weaknesses. On the other hand, by analyzing McDonalds opportunities and threats action can be taken to improve McDonalds services in the future. Below is the SWOT analysis of McDonalds Corporation. Actual impacts of globalization on McDonalds As a successful and a fast-growing company in a globalized world today, there are number of globalization impacts that McDonalds has to face in order to succeed. Those impacts can be divided into two categories; positive impacts and negatives impacts. Positive impacts are those forces that can help McDonalds to move forward in the industry and on the other hand, negative impacts are those forces that can slowdown its operations. Thus, without a proper and effective decision-making plan made by the managers, these impacts will lead to McDonalds failure in the future. In determining the impacts of globalization on McDonalds, PESTLE Analysis has been used to identify the factors that have caused the impacts. PESTLE stands for political, economic, sociological, technological, legal and environmental. The information obtained from this analysis are used to guide McDonalds management in their decision-making process as well as their future planning process. Positive impacts One of the positive impacts of globalization to McDonalds is due to the economical factor. According to CIPD (2010), economic factor refers to what is happening within the economy such as economic growth, cost of living, rate exchange and interest rate. As the economy is rapidly booming in Asian countries, this has affected McDonalds business in various ways. The table below shows the number of McDonalds restaurants that operate in Asian countries. From 2000 to 2010, with an average quarterly GDP growth of 1.29 percent, Indonesias gross domestic product (GDP) has expanded at an annual rate of 3.45 percent in the last reported quarter (TradingEconomics.com, 2010a). This happened because as the largest national economy in Southeast Asia, government of Indonesia plays a significant role by owning more than 164 state-owned enterprises and at the same time, they also control the prices of several basic goods such as fuel, rice, and electricity (TradingEconomics.com, 2010). As the economy in the country is growing, McDonalds has taken this opportunity to expand its business in the country. From the table above, there are only 75 McDonalds restaurants available in Indonesia compared to 1 restaurant in Brunei. This happened because of the economic growth and the government proposal to increase the employment rate in Indonesia. With this decision made by McDonalds, it has not only increases their reputation in the country but also has decreased the unemployment rate in the country from 9.75 percent in January 2007 to 7.41 percent in January 2010 (TradingEconomics.com, 2010b). Another positive impact of globalization to McDonalds is due to the technological factor. Technological factor refers to what is happening technology-wise which can impact what a company do (CIPD, 2010). As new technologies are continually being developed, changes are made by McDonalds to improve its performance in the industry. According to EngineeringTalk.com (2010), McDonalds has decided to use Echelons LonWorks technology produced in San Jose, United States to meet its goal which is to lower energy consumption and at the same time increase its operational efficiency. McDonalds is encouraging its kitchen equipment manufacturers to include this technology in new equipment for its restaurants (Environmentalleader.com, 2010). McDonalds Vice President of Corporate Responsibility, Bob Langert, says that the technology will enable their franchisees to create a working environment which is easier to operate, facilitate preventive maintenance and provide new services and at the same time save the energy (EngineeringTalk.com, 2010). It also said that with the presence of Echelons power line networking technology, McDonalds can provide communication and data exchange between various pieces of kitchen equipment in its restaurants and this is to allow the development of business process improvement applications, manage energy use, and reduce maintenance costs (EngineeringTalk, 2010). In a globalized era today, import and export between countries are becoming easier (reference). This is because Therefore, Echelons power line networking technology which was produced in San Jose, United States can be accessed by countries such as India, Philippines, Hong Kong, Taiwan and Singapore easily. As a result, besides benefiting McDonalds financial, this will also increases the countrys FDI rate. Besides economical and technological factor, sociological factor also plays a role in pushing McDonalds in the industry. Sociological factor refers to what is occurring socially in a market in which a company operates in (CIPD, 2010). Sociological factor includes population growth rate, health consciousness, cultural norms, and career attitudes (CIPD, 2010). Negative impacts In contrast to positive impacts, negatives impacts are those activities that can decrease the level of competitiveness of a company in a particular market. However, by making the right decision and action, negative impacts can bring advantages to the company. Similar to positive impacts, negative impacts are also happen because of PESTLE (politics, economics, social, technology, legal and environment) factors. One of the biggest negative impacts of globalization to a fast food restaurant like McDonalds is due to the sociological factor. As mentioned earlier, sociological factor is one of the six external influences that a company has to cope with in order to compete in the market effectively (Wall, et.al., 2010). As a fast-growing company that has franchisees all around the world, McDonalds has also decided to expand its business to India. However, for a country which 20% of its population are vegetarian and around 82% does not eat beef, McDonalds might face problems in attracting its customers. This is because they are either vegetarian, cow- worshipping or non-beef-eating people (Kannan, 2006). Hence, as the worlds largest beef-based food chain, McDonalds may face difficulties in setting up a business where most of its residents do not consume beef. After realizing the problem that they might face, McDonalds has decided to modify its menu to suit the locals needs. Besides Indianizing its menu, McDonalds also offers several products that are only available in India. They are the Maharaja Mac, McAloo Tikki, and McVeggie. Maharaja Mac is the substitute of hamburger which is made from a 100% ground lamb burger that is served with lettuce, tomatoes, special sauce, cheese, onion and pickles on a sesame bun. On the other hand, McAloo Tikki and McVeggie are the products offers by McDonalds with a 100% pure veg stamp on them to the Indians (Kannan, 2006). In addition, to avoid from offending Indias vegan sensibilities, McDonalds strictly segregated it foods into vegetarian and non-vegetarian lines and even the mayonnaise has no egg in it (Harding, 2000). Today, there are more than 58 McDonalds restaurants that are successfully operate in India and according to a study that has been made, McDonalds revenue has increased 50% annually since 1997 (Kannan, 2006). According to the statement above, it shows that McDonalds has successfully overcome the problem that they are facing in India by adapting its local culture. At the same time, McDonalds has also increases its sales revenues and the Indians awareness on the presence of the McDonalds in the world. Besides the social factor, another negative impact of globalization has brought to McDonalds is due to the economical factor. In a globalize era today, besides the existing competitors such as KFC, Wendys and AW, there are numbers of potential entrants has joined the industry. This has led to a rapid growth of fast food restaurant all around the world. Hence, as one of the biggest fast food restaurants, the problem that McDonalds has to face is on how to attract more customers to consume its products. The reason is that, with more fast food restaurants available, consumers can make decision on which fast food restaurants products to be consumed according to their choices. In order to overcome the problem stated above, McDonalds has decided to do a limited time promotions that can attract its existing as well and the new customers. In Malaysia, one of the promotions that McDonalds has came up with to overcome the problem is by offering the McValue Lunch package. According to McDonalds (2010a), the McValue Lunch offers 10 most favourite menus among customers with a cheaper price from 12pm to 3pm every day. The price range for a set of McValue Lunch which includes a French fries as well as carbonated soft is between RM5.95 to RM8.95 per set (McDonalds, 2010a). As a result to the promotion done by McDonalds to attract more customers, today there are more people consumed its products since the promotion was introduced in February 2009. Another negative impact of globalization that McDonalds has successfully overcome is due to the legal factor. According to CIPD (2010) legal factor refers to what is happening with changes of legislation. Legal factor may affect the employment, imports/exports, quotas as well as resources of the country that a company have to deal with. One of the legal problems that McDonalds have to face is the religious law. For McDonalds to operate in an Islamic country, one of the laws that McDonalds has to face is the religious law. This law does not only apply in Malaysia but all Islamic countries all around the world. According to the religious law in the Malaysia, all restaurants that operate in the country have to have HALAL certificates that are produced by Jabatan Agama Islam Malaysia (Jakim). With this standard for foods, it shows that all the products produced by the company are not only 100% free from pork but it also covers the production, preparation, handling and storage of the food. Besides that, with this certificate it shows that the foods produced are safe to be consumed, hygienic and healthy for consumers (Hayati, et.al., 2008). Besides that, an Islamic country like Malaysia, McDonalds have decided to call its hamburgers as Beefburger to avoid the word ham. This is because ham is the thigh of the hind leg of certain animals, especially a pig (FreeDictionery.com, 2010). As a Muslims country with 60.4% of its people are Muslims (NationMaster.com, 2010), hamburgers are called Beefburger to show that the burgers are not made with pork and to avoid misunderstanding between the population in the country. Potential Impacts of globalization and strategies to overcome them Besides all the impacts that have been discussed above, there are still other impacts that McDonalds might have to face in the future. As similar to the impacts mentioned earlier, McDonalds potential impacts of globalization are also due to the external influences towards the company and decision has to be made to overcome them. One of the potential impacts of globalization to McDonalds is due to the economical factor. As the economy in China is growing rapidly, China is also experiencing a food inflation crisis. According to Fullick (2010) a report cited that the rapid food price increase is the main economic problem faced by the country at present. Fullick (2010) also says that food, which makes up about a third of Chinas consumer price index has increased by 10.1 percent compared to non-food items which increased just by 1.6 percent. As KFC and Pizza Hut kept their price unchanged, McDonalds has taken their first step in overcoming the food inflation crisis that are facing China by raising its menu prices by 0.5 yuan to 1 yuan per item (Kwok, 2010). McDonalds (China) Co Ltd spokeswoman said that the adjustment was made because some of the materials prices have increased due to the food inflation. As a number of analysts believe that Chinas GDP is not just slowing but could also dries up its exports, McDonalds which had 1 135 stores in China has ignore all that and planning to open about 500 restaurants in China in three years time (McIntyre, 2009). The reason is that, McDonalds is optimistic about the business prospects in China and for a company that has the balance sheets and cash flows to take the risk, McDonalds sees this downturn as an opportunity to push itself into a new market. Based on McDonalds point of view, as Chinas economy recovers, they have already taken market share in a country that is bound to see relatively rapid population growth and relatively strong GDP over the next several decades (McIntyre, 2009). Another potential impact of globalization to McDonalds is due to sociological factor which is health consciousness. As mentioned by Ronald McDonald (2004), Sugeon General David Satcher has said that fast food is a major contributor to obesity epidemic. With this statement, it has been agreed that fast food may cause obesity and overweight among people. According to figure 1.1 below, number of American adults that are facing obesity as well as overweight has increased since 1973. The statistic shows that since 1973 to 2009, number of obese in America has increased by 20 percent which make the number of obese adults in America today to be more than . people (reference). On the other hand, figure 1.2 shows the number of French adults that are facing obesity has also increased since . As a conclusion, with the evidences given above, due to the increase of fast food restaurants, number of obesity cases has also increased all around the world. As people all around the world are becoming more aware about their health, McDonalds might lose its customers and this will lead to a decrease of its sales revenues. Hence, strategies need to be done by McDonalds to avoid this issue from spreading and resulting to its failure in the future. One of the strategies that can be done by McDonalds is by offering more healthy food to the customers such as salad. Even though the menu offered by McDonalds today have a high nutrition value for a balance life, by offering variety of healthy food will attract the health conscious customers to consume its products. By doing so, it will not only increase McDonalds reputation but it will also decrease the obesity rate all around the world. Conclusion As a conclusion, globalization does influence a company performance in the industry that they are venturing in. These influences can either bring a good impacts or bad impacts to a company. Thus, for the company to succeed in a globalized world today, proper planning and decision-making has to be made by the company to overcome all of the negative impacts caused by globalization. As one of the major company in the fast food industry, McDonalds has been affected by globalization in many ways. However, due to the critical thinking and decision-making made by its manager, McDonalds has successfully overcome all the obstacles and this has increase their reputation in the eye of the world.
Wednesday, November 13, 2019
The Impact of Restoration Comedy on Theatre :: European History
The Impact of Restoration Comedy on Theatre Shortly after the glory days of Elizabethan and Jacobean theatre, a Puritanical movement led by Oliver Cromwell gained control of Parliament. Cromwell ethics did not extend to cover the moral extravagance of theatre. Under the guise of public health and safety, Parliament ordered the closing of all theatres on September 2, 1642. Such dirty public areas were the perfect breeding ground for the spreading of plague. Actors were left with two options, join Charles I in the civil war against Cromwell, or defy the law and continue performing. Then, in 1649, Charles lost his head, establishing the new Commonwealth. In 1653, Cromwell disbanded Parliament and named himself Lord High Protector. During these days of political chaos, a new underground theater evolved. This new theatre was an extremely risky venture. Any actor caught performing would be imprisoned. Box office receipts would be confiscated for the Commonwealth. Enormous fines would be levied against any daring to sit in an audience. Entire playhouses would be destroyed, their interiors gutted or exteriors burned. Theatre faced extinction. It became an obsequious art, catering to Cromwell's strict moral code. Killigrew would survive, and eventually form the Theatre Royal, but he lived in constant fear. Davenant worked through legal channels to produce theatre Cromwell could not dispute. His pieces were simple, more opera then play, and propaganda for the Commonwealth. Interestingly, the first woman to appear on the British stage did so in this time, in Davenant's The Siege of Rhodes. He began pushing the envelope, uncomfortable in his new sycophantic role. He renewed his ties to the British aristocracy, exiled to France. He befriended Charles II, and when the young king made his triu mphant return to power, Davenant was given the monopoly on all theatre in London. He shared this power with his old friend Thomas Killigrew. Under their guidance, the theatre exploded back into being. Those who had remained in England during the Commonwealth had faced years of strict moral repression. Those who fled to France had acquired some of the decadence bred across the channel. In combination, these two forces created a nation of wealthy, witty, amoral hedonists. Their theatre reflected their lifestyles. Thus was born the Restoration Tragedy and the Comedy of Manners. The tragedies were broad, sweeping tales of great heroism. The aristocracy liked to picture themselves in these far off lands, being oh so noble and eloquent.
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